#havas

Havas takes a majority stake in youth culture agency Archrival, adding sports and collegiate activation firepower to its Havas Play unit across North America.

As the industry consolidates and bets on scale, Havas is content being the midsize challenger. “I don't want to say bad things about my competitors, but when I compare Havas results and some of our peers, I'm not sure that in today's world scale i