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www.adweek.com
08/08/2026
What the Nielsen and DoubleVerify Merger Means for the Ad Industry, According to Experts
Ad experts are taking measure of Nielsen's $2.15 billion merger with DoubleVerify.
On Aug. 6, measurement giant Nielsen announced it was looking to acquire ad verification company DoubleVerify in an all-cash transaction worth more than $2 billion.