#advertisers

Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold.

Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new deal between Walmart Connect and Google, executives told ADWEEK. It's part of a broader effort from the retailer's ad arm, Walmart Connect